The 2nd of 10 compelling reasons to have winners working for you.
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/Attractive Situation. There is less absenteeism and more solidarity in organizations known for their successes because people spend more time together feeling good about what they can and do accomplish. More time together brings more information-sharing and mentoring. In amateur sport, winners more frequently teach, support and lead and that transference to business and to... Read More
Four steps leaders must take to learn to become successful in a new way . . . and CMOs too!
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#leadership #marketingbestpractices Curation Friday Here they are. Heed and lead! recognition that their long-honed leadership styles will no longer work; acceptance that it was they who failed in the new role and not outside forces that caused the challenge and blockage; analysis and understanding of the new type of leadership that’s required; and then decisive... Read More
Talent vs. skills – the 1st of 10 compelling reasons to have winners working for your success.
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1. Good Mood. Clearly everyone feels good about winning, while emotions sag at failure. Emotions affect performance. Positive moods produce physical energy and the resilience to persist after setbacks. Psychologists find that moods are contagious. Winners’ exhilaration is infectious. In marketing, as in sports, results stem mainly from the “attitude of winning” that a... Read More
Trending for 2015; CEOs are not who they used to be!
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# marketing #fcmo services Boards are reaching deeper into the companies they oversee to find executives who embrace disruptive technologies and digital media; have a proven record of innovation; are confident global citizens, able to operate in developed, emerging, and frontier markets and lead across diverse cultures; have an acute understanding of shifting demographics in... Read More
CMOs: Time for digital transformation or risk being left on the sidelines!
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#digitalmarketing Digital disruption is here and CMOs know it, but it’s time to do more. It’s just about the end of this year. And what a year it’s been for marketing and marketing effectiveness. So let’s review a vital core matter without all of the window dressing that comes with inbound and outbound B2B marketing... Read More
Why talent always wins!
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Curation Friday! Here are the salient highlights from a recent HBR blog on how Google solves problems. It is a clear case study that covers why you lead and build from your strengths and give the problems you’re not good at to those who are! People perform best at tasks that interest them. It’s important to... Read More
3 Compelling Reasons You Can Confidently Outsource Your Content to a Top B2B Marketing Agency.
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Updating your brand and product line blog, compiling, designing and publishing newsletters, and promoting community involvement through social media channels can be a full-time job––literally. But hiring a full-time position to tackle the constant need to plan, write, edit, and publish content others are simply too busy to handle on their own sometimes just doesn’t... Read More
What a long, strange trip it’s been! Content marketing strategy . . . then and now.
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Updating a retrospective. Marketing became the engine of business long ago in a galaxy far, far away! And “The Marketing Profs” were there to document that transformation in 2006. Here’s what they said in a blog post in that year. “But today, strategy is out, and execution is in. Witness the popularity of the book... Read More
Where are you on the value scale of getting more leads, prospects and customers from outsourcing?
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If you are an aware C-Suite leader, CMO or private-equity business owner, you constantly face the challenges of “how do I grow the company fast and profitably?” How do I get the lead generation pipeline filed up? How to I find my best buyers, connect, reward and convert them? Hmm . . . could I... Read More
3 savvy actions that will reward your B2B content marketing investment.
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#contentmarketing Use a “Buyer Persona” to get clear on who and where your best prospects and customers are. Homework: Sit down with your leadership team and write out a strategy for your B2B content marketing. Do the math. Recognize that outsourcing your content management and production can deliver a measurably higher ROI than hiring skill... Read More
