Collaborative content outsourcing decisions?
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/#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what and how to outsource. The data typically tells us that content strategy belongs under the corporate tent. That’s a broad but sound guideline. Do you also want to consider getting input around the... Read More
Crank it up Monday!
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This is pretty good stuff! Use some of it and make your Monday a monster. http://www.inc.com/kevin-daum/9-ways-to-make-any-monday-amazing.html Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.
If you didn’t’ do SXSW, what can you do next?
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#b2bcontentmarketing Curation Friday – This is a pretty snappy recap of some of the CMO conversations in Austin last week . . . in case you don’t do SXSW . . . like I don’t. Here’s one key comment I like. “We have so many signals about who customers are and what they’re doing,” said... Read More
Strategy . . . do you have one for your B2B content marketing?
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#b2bcontentmarketing I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry. The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem. The solution: We need strategy to guide our B2B content marketing.... Read More
What are the benefits of outsourcing your B2B content marketing?
#b2bcontentmarketing If you want to generate leads, set your brand apart, generate more traffic and boost sales, you must pay attention to all core elements of B2B content marketing and take them all into consideration. Depending on your content strategies and organizational goals, your business may need: Content creation and curation Content amplification or distribution... Read More
Are you in sync with your customers? In real time? Really?
#engagementmarketing B2B customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. We, as marketers, have to be always on—anticipating the start of the race and pacing ourselves... Read More
4 compelling reasons why real winners outsource B2B marketing and content.
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#outsourcing Are you one of them? Over the past year, I have followed an array of researchers and intelligent sources, including Forbes, Marketo, Inc., Fast Company and the Content Marketing Institute. My reviews have covered hundreds of pages of aggregated research and observations along the specific dialog of how and why the benefits of outsourcing... Read More
CMO and CIO/CFO interaction.
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#fractionalchiefmarketingofficerservices Curation Friday Why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons! Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and their motives and needs have great variation). In my opinion,... Read More
Recap of the 10 Compelling Reasons to have Winners Working for Your Success. From Strengths to Actions!
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#b2bmarketing This is a collaborative effort based upon the research of Dr. Rosabeth Moss Kanter, a Harvard Business School professor and author, and the condensed content from the HBR blog. As you have followed this series of posts over the past 10 weeks, there is data and documented behavior at the core of these 10... Read More
Marketing is Defining Company Strategy.
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#b2bmarketingbestpractices Marketers, including marketing agency heads, have been leading strategy for years in many organizations. And, it has been accelerating in recent years as marketers have become increasingly responsible for customer relationships, and, perhaps even more importantly, increasingly responsible for being the source of customer engagement data. The marketer knows the customer better than anyone... Read More
