Are you in sync with your customers? In real time? Really?
#engagementmarketing B2B customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. We, as marketers, have to be always on—anticipating the start of the race and pacing ourselves... Read More
4 compelling reasons why real winners outsource B2B marketing and content.
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#outsourcing Are you one of them? Over the past year, I have followed an array of researchers and intelligent sources, including Forbes, Marketo, Inc., Fast Company and the Content Marketing Institute. My reviews have covered hundreds of pages of aggregated research and observations along the specific dialog of how and why the benefits of outsourcing... Read More
CMO and CIO/CFO interaction.
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#fractionalchiefmarketingofficerservices Curation Friday Why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons! Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and their motives and needs have great variation). In my opinion,... Read More
Recap of the 10 Compelling Reasons to have Winners Working for Your Success. From Strengths to Actions!
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#b2bmarketing This is a collaborative effort based upon the research of Dr. Rosabeth Moss Kanter, a Harvard Business School professor and author, and the condensed content from the HBR blog. As you have followed this series of posts over the past 10 weeks, there is data and documented behavior at the core of these 10... Read More
Marketing is Defining Company Strategy.
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#b2bmarketingbestpractices Marketers, including marketing agency heads, have been leading strategy for years in many organizations. And, it has been accelerating in recent years as marketers have become increasingly responsible for customer relationships, and, perhaps even more importantly, increasingly responsible for being the source of customer engagement data. The marketer knows the customer better than anyone... Read More
Fractional Chief Marketing Officer (FCMO) Services Deliver High-value Results.
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#engagementmarketing #leadership High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early 90s when British Petroleum decided to outsource all of its accounting functions to one source in Europe. The rest, as they say is history . . . but only for savvy... Read More
No. 10 – of the 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpractices #leadership Continuity . . . Sustainability. It seems like you never stop hearing someone “preaching” about outsourcing and hiring talent vs. settling for skill sets that plug into a job description. The most compelling reason you must develop this as one of your leadership habits is that the costs of failing, even failing forward,... Read More
Are you engaged with prospects and customers? Do you know where it starts?
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#b2bmarketingbestpractices One-sided, one-directional communication doesn’t work in a world where social media has given customers a megaphone just as powerful as that of traditional marketers. Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with. Customers today have many options, and more than ever they choose particular brands to communicate... Read More
What’s in your 2015 Content Marketing Plan? Here’s what B2B buyers are doing?
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#b2bcontentmarketing Curation Friday – and this is new too. Sometimes Heidi delivers sensory overload. At the same time, you really need to know key buyer discovery behaviors so you can tailor your B2B content to make it relevant to your prospects and customers and to engage and get them to choose you and your offerings.... Read More
Self-determination – 9th of 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpractices Self-determination Winners have more control over their own destiny. “Why tamper with success?” we often say. Let them perform. Winners are left to get it done. More latitude to do their best. Engaging these self-directed marketing professionals frees you up to do what makes you happy. Leading from your strengths! Adapting to what really... Read More