Why do we encourage our clients to have a messaging strategy that delivers relevance X frequency?
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/Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to... Read More
Spend money – wisely and on fractional marketing leadership – and you win!
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#fcmo services I’d like to borrow some salient content from a high-profile American Express Open Form blog post that’s now yet a week old to start a conversation. The title is; “How Can You Find (and Keep) the Talent Your Business Needs?” And starting with a question is a best practice for getting you to... Read More
New Rule: work can happen wherever you are, anywhere in the world.
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#b2bcontentmarketing #comPODres “Rush hour” is disappearing: New York City’s subway system reports that “weekday growth was strongest outside of the traditional morning and evening rush hours” as people ditch the traditional commute to live and work differently. Sure would like to see that here in ATX. Austin ISD could help. Using my comPODres idea would... Read More
4 important reasons why SMB owners need to regularly blog up a storm!
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#b2bcontentmarketing Curation and Fast Facts Friday Because you want to not only be in the race, you want to win the race! Blogging attracts your target audience. According to HubSpot, businesses that blog get 55% more website visitors. And B2B companies that blog generate 67% more leads than those without blogs. Would your business benefit... Read More
Something for the core of your content strategy.
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#b2bcontentmarketing 4 tips that are worth doing. While Hubspot & Marketo are also real power houses for B2B content marketing best practices, I also like these folks. You might want to dial them in to ramp up your content’s value. http://www.socialmediatoday.com/social-business/2015-05-04/4-tips-successful-business-blogging
Media Metrics for B2B Content Marketing Choices.
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#b2bcontentmarketing The relative value of the media you own or rent. Might want to learn a little more best practices in a couple of these to really leverage your B2B content marketing investments. And grow your internal B2B content marketing team as you grow and prosper. Start with an FCMO, who can also create compelling... Read More
Stories Work for Business.
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#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose. Why you do what you do. What is it that you build, sell or support that consumers will identify with? Find your core message and you’ll find your story. As for pulling it... Read More
Top 10 metrics to transform your small business into a sales growth rocket.
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#b2bcontentmarketing 1. Web site page views & bounces – compelling content in the right channels will show you an upward trend month-to-month, quarter-to quarter. 2. Blog page views and subscriptions – if your brand platform and topics resonate with leads and prospects, you will have opportunities to attract and retain leads and followers. 3. IN... Read More
3 compelling reasons to look at outsourcing your B2B content marketing.
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#b2bcontentmarketing 1. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope you’ve learned a lot about content marketing simply by reading The Slade Group blog and Google + posts. At the end of the day, though, your expertise probably lies somewhere other than Google... Read More
B2B content marketing best practices using social media that matters.
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#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. I can visualize that by 2017 we will do most of our marketing on YouTube. http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015 Grow your internal B2B marketing team as you grow and prosper. Start... Read More
