Stories Work for Business.
//
0
/#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose. Why you do what you do. What is it that you build, sell or support that consumers will identify with? Find your core message and you’ll find your story. As for pulling it... Read More
Top 10 metrics to transform your small business into a sales growth rocket.
///
#b2bcontentmarketing 1. Web site page views & bounces – compelling content in the right channels will show you an upward trend month-to-month, quarter-to quarter. 2. Blog page views and subscriptions – if your brand platform and topics resonate with leads and prospects, you will have opportunities to attract and retain leads and followers. 3. IN... Read More
3 compelling reasons to look at outsourcing your B2B content marketing.
///
#b2bcontentmarketing 1. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope you’ve learned a lot about content marketing simply by reading The Slade Group blog and Google + posts. At the end of the day, though, your expertise probably lies somewhere other than Google... Read More
B2B content marketing best practices using social media that matters.
///
#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. I can visualize that by 2017 we will do most of our marketing on YouTube. http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015 Grow your internal B2B marketing team as you grow and prosper. Start... Read More
Collaborative content outsourcing decisions?
///
#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what and how to outsource. The data typically tells us that content strategy belongs under the corporate tent. That’s a broad but sound guideline. Do you also want to consider getting input around the... Read More
Crank it up Monday!
///
This is pretty good stuff! Use some of it and make your Monday a monster. http://www.inc.com/kevin-daum/9-ways-to-make-any-monday-amazing.html Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.
If you didn’t’ do SXSW, what can you do next?
///
#b2bcontentmarketing Curation Friday – This is a pretty snappy recap of some of the CMO conversations in Austin last week . . . in case you don’t do SXSW . . . like I don’t. Here’s one key comment I like. “We have so many signals about who customers are and what they’re doing,” said... Read More
Strategy . . . do you have one for your B2B content marketing?
///
#b2bcontentmarketing I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry. The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem. The solution: We need strategy to guide our B2B content marketing.... Read More
What are the benefits of outsourcing your B2B content marketing?
#b2bcontentmarketing If you want to generate leads, set your brand apart, generate more traffic and boost sales, you must pay attention to all core elements of B2B content marketing and take them all into consideration. Depending on your content strategies and organizational goals, your business may need: Content creation and curation Content amplification or distribution... Read More
Are you in sync with your customers? In real time? Really?
#engagementmarketing B2B customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. We, as marketers, have to be always on—anticipating the start of the race and pacing ourselves... Read More