Adjust your Buyer Persona demographic. Your customer is getting younger!
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/Age is one of the easiest demographics to use to examine your buyers and predict their buying needs. If you haven’t done so yet, look at the age composition of your customers and your employees. This isn’t just another marketing exercise to spin your wheels. It’s at the heart of how you talk to your... Read More
Don’t Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media.
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#b2bcontentmarketing If you search “fired over a Tweet” on Google, you get more than 30 million hits. It turns out that there are things you just shouldn’t post on social media. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? On social media, we are finding people’s faults. We are ruining the lives of some who have no social skills or... Read More
Re-imagine Your Ideal B2B Customer.
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It’s mid-year and this is a great time to re-look at and re-think your ideal customer or client profile. No business exists without its clients. However, every client won’t help build your business. Discover how your product or service can avoid fear, refocus desire, or channel pain. Learn the psychology behind your ideal customers’/clients’ problems.... Read More
Why B2B content marketing talent always wins! | content marketing
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#b2bcontentmarketing Here are the salient highlights from a 2014 HBR blog on how Google solves problems. It is a clear case study that covers why you lead and build from your strengths and give the problems you’re not good at to those who are! People perform best at tasks that interest them. It’s important to remember... Read More
Metrics can tell you a lot.
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#b2bcontentmarketing Here is a snapshot of several key metrics that clearly demonstrate how and how effectively we deliver results using an integrated strategy and best practices actions. And it all starts with a clear Buyer Persona. Do you have one? It’s truly foundational to your messaging strategy. Want to learn more? We can have that... Read More
Marketing skill sets do not equate to marketing talent, cultural fit and the results you strive for.
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This message is crucial to C-leaders and business owners who need marketing talent to drive the customer experience and the sales growth that results. I have shared this consequence earlier this year, along with a choice for a bridge to hiring success, but sometimes it resonates at a deeper personal level when the speaker is... Read More
Why do we encourage our clients to have a messaging strategy that delivers relevance X frequency?
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to... Read More
Spend money – wisely and on fractional marketing leadership – and you win!
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#fcmo services I’d like to borrow some salient content from a high-profile American Express Open Form blog post that’s now yet a week old to start a conversation. The title is; “How Can You Find (and Keep) the Talent Your Business Needs?” And starting with a question is a best practice for getting you to... Read More
New Rule: work can happen wherever you are, anywhere in the world.
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#b2bcontentmarketing #comPODres “Rush hour” is disappearing: New York City’s subway system reports that “weekday growth was strongest outside of the traditional morning and evening rush hours” as people ditch the traditional commute to live and work differently. Sure would like to see that here in ATX. Austin ISD could help. Using my comPODres idea would... Read More
4 important reasons why SMB owners need to regularly blog up a storm!
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#b2bcontentmarketing Curation and Fast Facts Friday Because you want to not only be in the race, you want to win the race! Blogging attracts your target audience. According to HubSpot, businesses that blog get 55% more website visitors. And B2B companies that blog generate 67% more leads than those without blogs. Would your business benefit... Read More