Emotional Intelligence teaches us lessons about our strengths and our influence.
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/#leadership Beginning later this week, I will write and post a series of blog articles on Emotional Intelligence and how it can impact leaders, cultures and improve the vitality of millennials. It will alternate with my ongoing weekly series of content marketing actionable news and practices posts. Much of this new series will be built... Read More
Get the right people on your bus!
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Jim Collins, in his book Good to Great, popularized the concept of “getting the right people on the bus.” However, instead of trying to find the right people, most organizations are geared toward avoiding the “wrong people.” Isn’t that amazing? The result usually means that, instead of pulling together a stellar team, organizations feel successful... Read More
Relieve your B2B content management migraine!
#b2bcontentmarketing Happy Monday! Even if you don’t read this post to the end, you will be wise to look at Nate’s Marketo post. It’s even worth a bookmark. What’s the takeaway? It’s the first 3-4 topics in the post that can relieve your content management migraine. While it’s about what you can choose to do,... Read More
Are there B2B content channel opportunities you are missing?
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It’s really a significant commitment and a deep dive process to nurture and amass a large blog following. As you know, the key to your B2B content marketing success is to be consistent. In other words, to be present seen and heard. So look for other ways to get out there and contribute something of... Read More
Adjust your Buyer Persona demographic. Your customer is getting younger!
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Age is one of the easiest demographics to use to examine your buyers and predict their buying needs. If you haven’t done so yet, look at the age composition of your customers and your employees. This isn’t just another marketing exercise to spin your wheels. It’s at the heart of how you talk to your... Read More
Don’t Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media.
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#b2bcontentmarketing If you search “fired over a Tweet” on Google, you get more than 30 million hits. It turns out that there are things you just shouldn’t post on social media. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? On social media, we are finding people’s faults. We are ruining the lives of some who have no social skills or... Read More
Re-imagine Your Ideal B2B Customer.
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It’s mid-year and this is a great time to re-look at and re-think your ideal customer or client profile. No business exists without its clients. However, every client won’t help build your business. Discover how your product or service can avoid fear, refocus desire, or channel pain. Learn the psychology behind your ideal customers’/clients’ problems.... Read More
Why B2B content marketing talent always wins! | content marketing
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#b2bcontentmarketing Here are the salient highlights from a 2014 HBR blog on how Google solves problems. It is a clear case study that covers why you lead and build from your strengths and give the problems you’re not good at to those who are! People perform best at tasks that interest them. It’s important to remember... Read More
Metrics can tell you a lot.
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#b2bcontentmarketing Here is a snapshot of several key metrics that clearly demonstrate how and how effectively we deliver results using an integrated strategy and best practices actions. And it all starts with a clear Buyer Persona. Do you have one? It’s truly foundational to your messaging strategy. Want to learn more? We can have that... Read More
Marketing skill sets do not equate to marketing talent, cultural fit and the results you strive for.
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This message is crucial to C-leaders and business owners who need marketing talent to drive the customer experience and the sales growth that results. I have shared this consequence earlier this year, along with a choice for a bridge to hiring success, but sometimes it resonates at a deeper personal level when the speaker is... Read More
