Takeaways from your 2015 B2B content marketing? | B2B content marketing
You’ll want to decide what you believe are your top takeaways from what your metrics and analytics tell you about your B2B content marketing strategy and tactics this year. You did set up measurable objectives and key guide posts along that path? Right? Yes, each business case is unique despite what Hubspot and the other... Read More
B2B Marketing; Challenges and Changes for 2016! | B2B content marketing
///
Leading into 2016, the biggest area of focus is on buyers and the new levels of empowerment at their fingertips in the digital ecosystem. Here are some useful observations from other B2B content marketing experts. We join them in offering these insights to you. “Business-to-business buyers are behaving more like consumers,” Laura Ramos, Forrester Research... Read More
Year-end reminder about great B2B content for 2016. | B2B content
Over 600 survey respondents, all marketing professionals, were asked about the requirements for content to be considered great. The top three priorities were audience relevance (58%), engaging and compelling storytelling (57%) and information that triggers a specific response (54%). These three factors are the fundamentals of any good B2B content marketing. Relevance Many writers quickly... Read More
How will you use your bonus B2B marketing dollars?
///
Here are the quantitative measures of how engaging The Slade Group and our teams of specialists is a better investment than a full-time hire with direct and indirect costs. Marketing Coordinator or Marketing Specialist – typical salary range for these upper middle income positions, according to www.1salarly.com/ December 2015, is in the $50-80 k range.... Read More
B2B content marketing – mobile trends for 2016.
///
So you’re selling in a B2B space. And you’ve tended to ignore mobile and its role in your B2B content and SEO marketing? It’s time to get over that speed bump and to get aligned with the ways your prospects and customers are using their smart, mobile devices. Snooze and lose! Don’t be surprised to... Read More
Rock your personal persuasive narratives. Get visual.
///
As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First learn how to add a related pic to your content. Second, do some research to find an authoritative source for a graph, chart or Infographic and make sure it’s on topic. Third, practice.... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
///
#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut check” marketing is going away. And the reason you ask? It’s simply this: we buy because it makes us feel good. We do not buy because the data in a chart shows us... Read More
Being the CMO and connecting with your customer still hurts your head.
///
It’s the end of the day in the middle of another week. After passing out Advil and early cocktails, I could pose these 3 questions, as part of a happy hour meltdown. What is your biggest challenge in maturing your marketing capabilities? What is the best marketing tool you use today? Why? If you could know 1 Insight about... Read More
Global and local interests really match . . . for a change!
///
It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the key success elements we have been writing about in this blog for the past year. But let’s also take a few minutes to put their findings into real B2B content marketing context. Opportunities... Read More
You need an integrated marketing and social media strategy.
///
Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn’t work that way. Believing that if you build it they will come works about as well as chasing shiny objects as a foundation for your social business strategy.... Read More