Year-end reminder about great B2B content for 2016. | B2B content
Over 600 survey respondents, all marketing professionals, were asked about the requirements for content to be considered great. The top three priorities were audience relevance (58%), engaging and compelling storytelling (57%) and information that triggers a specific response (54%). These three factors are the fundamentals of any good B2B content marketing. Relevance Many writers quickly... Read More
How will you use your bonus B2B marketing dollars?
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Here are the quantitative measures of how engaging The Slade Group and our teams of specialists is a better investment than a full-time hire with direct and indirect costs. Marketing Coordinator or Marketing Specialist – typical salary range for these upper middle income positions, according to www.1salarly.com/ December 2015, is in the $50-80 k range.... Read More
B2B content marketing – mobile trends for 2016.
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So you’re selling in a B2B space. And you’ve tended to ignore mobile and its role in your B2B content and SEO marketing? It’s time to get over that speed bump and to get aligned with the ways your prospects and customers are using their smart, mobile devices. Snooze and lose! Don’t be surprised to... Read More
Rock your personal persuasive narratives. Get visual.
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As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First learn how to add a related pic to your content. Second, do some research to find an authoritative source for a graph, chart or Infographic and make sure it’s on topic. Third, practice.... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut check” marketing is going away. And the reason you ask? It’s simply this: we buy because it makes us feel good. We do not buy because the data in a chart shows us... Read More
Being the CMO and connecting with your customer still hurts your head.
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It’s the end of the day in the middle of another week. After passing out Advil and early cocktails, I could pose these 3 questions, as part of a happy hour meltdown. What is your biggest challenge in maturing your marketing capabilities? What is the best marketing tool you use today? Why? If you could know 1 Insight about... Read More
Global and local interests really match . . . for a change!
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It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the key success elements we have been writing about in this blog for the past year. But let’s also take a few minutes to put their findings into real B2B content marketing context. Opportunities... Read More
You need an integrated marketing and social media strategy.
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Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn’t work that way. Believing that if you build it they will come works about as well as chasing shiny objects as a foundation for your social business strategy.... Read More
Your brain with no killer headline. Don’t be this brain.
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#b2bcontentmarketing You and I both know that we can sometimes get caught in that time warp where short-term memory loss combines with the urgent need to create killer B2B content. Oops! That’s not good. It’s hard on your brain and your blood pressure (and maybe your attitude at times). So how can you avoid getting... Read More
Hey boys & girls! It’s B2B content marketing road map time!
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The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best prospects and customers. You might even print it and take it to your office wall, but don’t use is as a desktop image for your laptop or tablet. You can choose Fractional Chief... Read More