Direction and support with hiring guidance from winners!

DON’T MISS A BLOG POST!

AND GET OUR FREE HIRING EFFECTIVENESS MAP

23
Mar
2017
0

The Art of Storytelling

Hieroglyphics. Cave dwellings. Fireside chats. Ghost stories at a campsite that scared you so much you were afraid to go to sleep. Telling stories is one of the most fundamental ways in which we communicate with each other, and while the media through which we do this are changing rapidly,...
Read More
17
Mar
2017
0

A lifeline or a powerful engine?

Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house, or you don’t have the manpower. How is working with a B2B agency different/more complex than that? I don’t believe hiring an agency should be a decision of...
Read More
1
Feb
2017
0

Case studies deliver a huge ROI!

Yes, we agree that SMB and middle-market C-levels are slammed and calendared to the max, but we also know that you build trust and relationships sooner when you give your prospects and influencers content that rocks their world. Cases studies do that because the are the equivalents of 3rd-party affirmations....
Read More
13
Dec
2016
0

Is your B2B marketing sustainable?

In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context. Data, particularly customer behavioral data, is critical to putting marketers in the right place at the right time. Successful marketers excel in collecting, storing, and leveraging this data....
Read More
7
Dec
2016
0

B2B marketing and the role of influencers.

The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a recent study indicates that marketing influencers understand that value based on the sheer volume of content they’re sharing directly from their colleagues. When we looked at the top...
Read More
2
Dec
2016
1

Be present. And look ahead for opportunities!

Well, my name’s not on this list . . . yet. Still, you might cherry pick some of these folks. Take a look and let me know what you think. http://www.forbes.com/sites/julesschroeder/2016/11/29/25-marketing-influencers-to-watch-in-2017/#554bacd9375b #b2bcontentmarketing http://www.sladegroup.com/about
18
Nov
2016
0

B2B blog best practices for now & 2017.

Create shareable headlines You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Don’t feel like you need to be bland either—you want people to be drawn in just by reading your headline....
Read More
2
Nov
2016
1

3 Cs are your B2B marketing keys!

In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while being able to communicate effectively your company offering. If anything, the rising tide of digital transformation is constantly increasing the pressure on companies to focus on their customers...
Read More

<div itemscope itemtype=’http://schema.org/Person’ class=’fiverr-seller-widget’ style=’display: inline-block;’>
<a itemprop=’url’ href=https://www.fiverr.com/joe_slade rel=”nofollow” target=”_blank” style=’display: inline-block;’>
<div class=’fiverr-seller-content’ id=’fiverr-seller-widget-content-76336b9f-9403-44cd-bf47-f5609b06a593′ itemprop=’contentURL’ style=’display: none;’></div>
<div id=’fiverr-widget-seller-data’ style=’display: none;’>
<div itemprop=’name’ >joe_slade</div>
<div itemscope itemtype=’http://schema.org/Organization’><span itemprop=’name’>Fiverr</span></div>
<div itemprop=’jobtitle’>Seller</div>
<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
</div>
</div>
</a>
</div>

<script id=’fiverr-seller-widget-script-76336b9f-9403-44cd-bf47-f5609b06a593′ src=’https://widgets.fiverr.com/api/v1/seller/joe_slade?widget_id=76336b9f-9403-44cd-bf47-f5609b06a593′ data-config='{“category_name”:”Business”}’ async=’true’ defer=’true’></script>