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23
Feb
2015
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Are you engaged with prospects and customers? Do you know where it starts?

#b2bmarketingbestpractices One-sided, one-directional communication doesn’t work in a world where social media has given customers a megaphone just as powerful as that of traditional marketers. Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with. Customers today have many options, and more than ever...
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20
Feb
2015
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What’s in your 2015 Content Marketing Plan? Here’s what B2B buyers are doing?

#b2bcontentmarketing Curation Friday – and this is new too. Sometimes Heidi delivers sensory overload. At the same time, you really need to know key buyer discovery behaviors so you can tailor your B2B content to make it relevant to your prospects and customers and to engage and get them to...
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18
Feb
2015
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Self-determination – 9th of 10 Compelling Reasons You Want Winners Working for Your Success!

#b2bmarketingbestpractices Self-determination Winners have more control over their own destiny. “Why tamper with success?” we often say. Let them perform. Winners are left to get it done. More latitude to do their best. Engaging these self-directed marketing professionals frees you up to do what makes you happy. Leading from your...
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16
Feb
2015
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So, when will your life and work meet in a productive process and integrate?

#b2bmarketingbestpractices #alignment #leadership This is really darn good . . . except for the cat videos. We get enough of them. The behavioral scientists have confirmed that February and this time of the year in general is the best and most productive time for evaluating our processes and making those...
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13
Feb
2015
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Do you shake hands with and smile @ your CFO? It’s time you did.

#b2bmarketingbestpractices #marketingservices Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns. That’s what marketers enjoy and that’s where they put their energy. But marketers often have another big responsibility—they often manage a significant amount of money for the business. It might not have seemed...
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11
Feb
2015
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No. 8 of the 10 Compelling Reasons You Want Winners Working for Your Success!

#b2bmarketingbestpracties 8. Invitations to the Best Relationships. Winners get invited to the White House, Buckingham Palace and key conferences, exhibitions and podiums. They gain access to networks and relationships that confer benefits that maintain winners’ momentum, such as early information or better deals. Sales executives love to hear this from...
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9
Feb
2015
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Do you get it? Is your marketing better for this approach to your work?

It might seem counter-intuitive that you will perform better at work if you spend more time with your kids, leave work early to volunteer at a local nonprofit, or take an hour out of your workday to go to the gym. But that’s just what happens. And this is aligned...
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6
Feb
2015
0

A six-pack to go? For your successful marketing transition and customer experiences.

#b2bmarketingbestpractices Curation Friday. For a long time, I have been an Economist subscriber. They get it right, especially beyond the borders of the USA about 99% of the time. And we have known for some time that their Intelligence unit is getting stronger with a larger voice. This will come...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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