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13
Mar
2015
0

What are the benefits of outsourcing your B2B content marketing?

#b2bcontentmarketing If you want to generate leads, set your brand apart, generate more traffic and boost sales, you must pay attention to all core elements of B2B content marketing and take them all into consideration. Depending on your content strategies and organizational goals, your business may need: Content creation and...
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9
Mar
2015
0

4 compelling reasons why real winners outsource B2B marketing and content.

#outsourcing Are you one of them? Over the past year, I have followed an array of researchers and intelligent sources, including Forbes, Marketo, Inc., Fast Company and the Content Marketing Institute. My reviews have covered hundreds of pages of aggregated research and observations along the specific dialog of how and...
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6
Mar
2015
0

CMO and CIO/CFO interaction.

#fractionalchiefmarketingofficerservices Curation Friday Why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons! Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and their motives and needs have...
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5
Mar
2015
0

Recap of the 10 Compelling Reasons to have Winners Working for Your Success. From Strengths to Actions!

#b2bmarketing This is a collaborative effort based upon the research of Dr. Rosabeth Moss Kanter, a Harvard Business School professor and author, and the condensed content from the HBR blog. As you have followed this series of posts over the past 10 weeks, there is data and documented behavior at...
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2
Mar
2015
0

Marketing is Defining Company Strategy.

#b2bmarketingbestpractices Marketers, including marketing agency heads, have been leading strategy for years in many organizations. And, it has been accelerating in recent years as marketers have become increasingly responsible for customer relationships, and, perhaps even more importantly, increasingly responsible for being the source of customer engagement data. The marketer knows...
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27
Feb
2015
0

Fractional Chief Marketing Officer (FCMO) Services Deliver High-value Results.

#engagementmarketing #leadership High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early 90s when British Petroleum decided to outsource all of its accounting functions to one source in Europe. The rest, as they say is history . ....
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25
Feb
2015
0

No. 10 – of the 10 Compelling Reasons You Want Winners Working for Your Success!

#b2bmarketingbestpractices #leadership Continuity . . . Sustainability. It seems like you never stop hearing someone “preaching” about outsourcing and hiring talent vs. settling for skill sets that plug into a job description. The most compelling reason you must develop this as one of your leadership habits is that the costs...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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