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24
Apr
2015
0

Stories Work for Business.

#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose. Why you do what you do. What is it that you build, sell or support that consumers will identify with? Find your core message and you’ll find your...
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20
Apr
2015
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Top 10 metrics to transform your small business into a sales growth rocket.

#b2bcontentmarketing 1. Web site page views & bounces – compelling content in the right channels will show you an upward trend month-to-month, quarter-to quarter. 2. Blog page views and subscriptions – if your brand platform and topics resonate with leads and prospects, you will have opportunities to attract and retain...
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17
Apr
2015
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3 compelling reasons to look at outsourcing your B2B content marketing.

#b2bcontentmarketing 1. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope you’ve learned a lot about content marketing simply by reading The Slade Group blog and Google + posts. At the end of the day, though, your expertise probably...
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14
Apr
2015
0

B2B content marketing best practices using social media that matters.

#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. I can visualize that by 2017 we will do most of our marketing on YouTube. http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015 Grow your internal B2B marketing team as...
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9
Apr
2015
0

Collaborative content outsourcing decisions?

#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what and how to outsource. The data typically tells us that content strategy belongs under the corporate tent. That’s a broad but sound guideline. Do you also want to...
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27
Mar
2015
0

If you didn’t’ do SXSW, what can you do next?

#b2bcontentmarketing Curation Friday – This is a pretty snappy recap of some of the CMO conversations in Austin last week . . . in case you don’t do SXSW . . . like I don’t. Here’s one key comment I like. “We have so many signals about who customers are...
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25
Mar
2015
0

Strategy . . . do you have one for your B2B content marketing?

#b2bcontentmarketing I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry. The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem. The solution: We need strategy to...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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