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16
Jun
2015
0

Metrics can tell you a lot.

#b2bcontentmarketing Here is a snapshot of several key metrics that clearly demonstrate how and how effectively we deliver results using an integrated strategy and best practices actions. And it all starts with a clear Buyer Persona. Do you have one? It’s truly foundational to your messaging strategy. Want to learn...
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11
Jun
2015
1

Marketing skill sets do not equate to marketing talent, cultural fit and the results you strive for.

This message is crucial to C-leaders and business owners who need marketing talent to drive the customer experience and the sales growth that results. I have shared this consequence earlier this year, along with a choice for a bridge to hiring success, but sometimes it resonates at a deeper personal...
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8
Jun
2015
0

Why do we encourage our clients to have a messaging strategy that delivers relevance X frequency?

Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits...
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20
May
2015
0

Spend money – wisely and on fractional marketing leadership – and you win!

#fcmo services I’d like to borrow some salient content from a high-profile American Express Open Form blog post that’s now yet a week old to start a conversation. The title is; “How Can You Find (and Keep) the Talent Your Business Needs?” And starting with a question is a best...
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18
May
2015
0

New Rule: work can happen wherever you are, anywhere in the world.

#b2bcontentmarketing #comPODres “Rush hour” is disappearing: New York City’s subway system reports that “weekday growth was strongest outside of the traditional morning and evening rush hours” as people ditch the traditional commute to live and work differently. Sure would like to see that here in ATX. Austin ISD could help....
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8
May
2015
0

4 important reasons why SMB owners need to regularly blog up a storm!

#b2bcontentmarketing Curation and Fast Facts Friday Because you want to not only be in the race, you want to win the race! Blogging attracts your target audience. According to HubSpot, businesses that blog get 55% more website visitors. And B2B companies that blog generate 67% more leads than those without...
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4
May
2015
0

Something for the core of your content strategy.

#b2bcontentmarketing 4 tips that are worth doing. While Hubspot & Marketo are also real power houses for B2B content marketing best practices, I also like these folks. You might want to dial them in to ramp up your content’s value. http://www.socialmediatoday.com/social-business/2015-05-04/4-tips-successful-business-blogging
27
Apr
2015
0

Media Metrics for B2B Content Marketing Choices.

#b2bcontentmarketing The relative value of the media you own or rent. Might want to learn a little more best practices in a couple of these to really leverage your B2B content marketing investments. And grow your internal B2B content marketing team as you grow and prosper. Start with an FCMO,...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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