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28
Oct
2015
0

You need an integrated marketing and social media strategy.

Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn’t work that way. Believing that if you build it they will come works about as well as chasing shiny objects as a...
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21
Oct
2015
0

Your brain with no killer headline. Don’t be this brain.

#b2bcontentmarketing You and I both know that we can sometimes get caught in that time warp where short-term memory loss combines with the urgent need to create killer B2B content. Oops! That’s not good. It’s hard on your brain and your blood pressure (and maybe your attitude at times). So...
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19
Oct
2015
0

Hey boys & girls! It’s B2B content marketing road map time!

The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best prospects and customers. You might even print it and take it to your office wall, but don’t use is as a desktop image for your laptop or tablet....
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13
Oct
2015
0

The right marketing talent defines your success.

According to MarketPro, one of the top marketing recruitment firms, the most frequently-overlooked aspect of marketing recruitment is culture fit. Companies have a tendency to focus on skillset and experience, but overlook whether a person has the right mindset and attitude to survive and thrive in their workplace environment. Strong...
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6
Oct
2015
0

A B2B content marketing post to improve your results.

A Curated B2B Marketing & content post for improving your results. This came to my attention this week while I was researching the topic of “fractional chief marketing officer services” advantages. It’s worth a read to get you into a new mindset not only for a successful B2B content marketing...
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29
Sep
2015
0

A fractional chief marketing officer on your team?

While there are many reasons a middle-market company CEO and a smaller-company Owner can benefit from the talent and experience of a fractional chief marketing officer, let’s just focus on the top 5 here. It’s worth it to your success to invest a few minutes to learn something that gives...
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25
Sep
2015
0

This is smarter than you think!

#fcmoservices Social media and marketing don’t happen in a vacuum so get out there and develop relationships with social influencers for maximum impact on your brand’s marketing strategies. Engaging with social media influencers allows you to increase awareness of your brand, create brand advocates, increase online reputation, and increase page...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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