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18
Dec
2015
0

B2B Marketing; Challenges and Changes for 2016! | B2B content marketing

Leading into 2016, the biggest area of focus is on buyers and the new levels of empowerment at their fingertips in the digital ecosystem. Here are some useful observations from other B2B content marketing experts. We join them in offering these insights to you. “Business-to-business buyers are behaving more like...
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14
Dec
2015
0

Year-end reminder about great B2B content for 2016. | B2B content

Over 600 survey respondents, all marketing professionals, were asked about the requirements for content to be considered great. The top three priorities were audience relevance (58%), engaging and compelling storytelling (57%) and information that triggers a specific response (54%). These three factors are the fundamentals of any good B2B content...
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9
Dec
2015
0

How will you use your bonus B2B marketing dollars?

Here are the quantitative measures of how engaging The Slade Group and our teams of specialists is a better investment than a full-time hire with direct and indirect costs. Marketing Coordinator or Marketing Specialist – typical salary range for these upper middle income positions, according to www.1salarly.com/ December 2015, is...
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2
Dec
2015
0

B2B content marketing – mobile trends for 2016.

So you’re selling in a B2B space. And you’ve tended to ignore mobile and its role in your B2B content and SEO marketing? It’s time to get over that speed bump and to get aligned with the ways your prospects and customers are using their smart, mobile devices. Snooze and...
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20
Nov
2015
0

Rock your personal persuasive narratives. Get visual.

As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First learn how to add a related pic to your content. Second, do some research to find an authoritative source for a graph, chart or Infographic and make sure...
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16
Nov
2015
0

Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!

#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut check” marketing is going away. And the reason you ask? It’s simply this: we buy because it makes us feel good. We do not buy because the data...
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11
Nov
2015
0

Being the CMO and connecting with your customer still hurts your head.

It’s the end of the day in the middle of another week. After passing out Advil and early cocktails, I could pose these 3 questions, as part of a happy hour meltdown. What is your biggest challenge in maturing your marketing capabilities? What is the best marketing tool you use today? Why? If you...
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6
Nov
2015
0

Global and local interests really match . . . for a change!

It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the key success elements we have been writing about in this blog for the past year. But let’s also take a few minutes to put their findings into real...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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