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16
Mar
2016
0

Time you changed who you work with?

And get how you work working for you? How we work has much greater significance and importance to our overall work and professional happiness than what we do. How we work includes: Where and when. Are you required to commute a long-distance only to sit in a corner office or...
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8
Mar
2016
0

Transformation eases the CMO’s content marketing pains.

A recent article on CIO.com that addressed 10 things that cause chief marketing officers to lose sleep reinforced the increased clout that lines of business have on enterprise IT spending, especially marketing and sales. An IDC study found that, by 2020, 33 percent of CMOs will outsource some part of...
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2
Mar
2016
0

Your Content Marketing Strategy – know your customer.

We’ve said this before in an array of visual and Infographc versions, but it’s good to see positive reinforcement. Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will move them through the funnel. Guideline #2: Find a...
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26
Feb
2016
0

Content Marketing Tactics Explained.

You go to a party and you see an attractive girl across the room, AND: You go up to her and say: “Hi, I’m great in bed, how about it?” (That’s Direct Marketing) You give your friend five bucks. She goes up and says: “Hi, my friend over there is...
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18
Feb
2016
0

The right B2B content marketing things you do in ‘16.

You know what they are but are still questioning yourself or frequently going to Google and asking “what do I need to do to be seen as remarkable? Where do I put my invested time and money along the purchase path of my best buyer persona?” And Google can tell...
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17
Feb
2016
0

A nap a day keeps you a content marketing genius.

I suggest you seriously consider taking a daily nap for the following five reasons: A nap restores alertness. You know how your energy dips in the early afternoon? You start feeling a little sleepy and lose focus. It happens to most of us. A quick nap can bring us back...
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12
Feb
2016
0

B2B content marketing Friday!

B2B content marketing Fridays are always a good day to share valuable and actionable tools and processes from other well-known marketers and writers. So, here is a dose to nudge you into making these part of your B2B content marketing tactics for 2016. Your choice, of course. Email is the...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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