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26
Jul
2016
1

Goals (objectives, really) are like magnets.

If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull. One of the simplest, yet most effective, things you can do is to visualize and name the goals for your marketing. You can create overall revenue goals, campaign goals or more product...
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22
Jul
2016
1

Account-based marketing; it continues to rise as a priority.

Just so you know, back in 2014, a colleague and I researched, created and published an in-depth slide deck to walk you through how to set up and deploy a results-drive ABM initiative. It still lives and works today. And you can view it on Slideshare. http://www.slideshare.net/jlsladejr/account-based-marketing-gets-those-targeted-customers Meanwhile, Heidi does...
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27
Jun
2016
1

Make your proposal process work for you!

Today, I’m keeping this post brief. And the compelling reason for brevity is simply that Hubspot has gotten something right. And it impacts almost all of us. Especially marketing agencies. As just my simple intro and your takeaway, please invest is your revenue growth and sustainable success by using a...
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22
Jun
2016
1

B2B Marketing; 2016 Challenges and Changes Updated!

Leading into the 2nd half of 2016, the biggest area of focus for us CMO and SMB types is on buyers and the new levels of empowerment at their fingertips in the digital ecosystem. Here are some useful observations from other B2B content marketing experts. We join them in offering...
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15
Jun
2016
0

Facebook® may be more than it appears.

What’s timely? What’s valuable? Ever wish you could find out the topics that everyone is going to be interested in before they peak? Gain the necessary insight to deduce the “next big thing” so you could make your Ads more current and relevant? Facebook IQ has just what you’re looking...
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<div itemprop=’description’>I help guide people serious about finding and using their and their team’s talents and skills to leverage their personal drive to achieve. I wrote a five-star rated eBook about winners and the vital characteristics they bring to teams to transform and elevate cultures. I have written and published an online course to guide recruiters and hiring managers so they can close the inclusive hiring gap. I own and write two blogs.
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