Goals (objectives, really) are like magnets.
If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull.
One of the simplest, yet most effective, things you can do is to visualize and name the goals for your marketing. You can create overall revenue goals, campaign goals or more product or service specific goals, but either way, simply defining a target number will prove to be one of the best first steps.
Break a few key numbers down and figure out a way to produce a weekly spreadsheet that you use as a guide and also use to share with team members. Then start looking for ways to add key indicators to the list so in addition to simply measuring results you can start measuring individual effectiveness.
Not only can you manage what you measure, you can also improve your marketing deployment. You don’t need a killer dashboard or an elaborate CRM, but you do need the willingness and persistence to get your legal pad out, write down the measures and then create your monthly report card.
It really does work and it can help you have more fun while you are creating your success.
My teams and I can keep you on the B2B content marketing effectiveness and sustainability best practices path. We deliver a measurable ROI. You get the benefits!
Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did.
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