Is your B2B marketing sustainable?
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/In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context.... Read More
B2B marketing and the role of influencers.
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The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a... Read More
Be present. And look ahead for opportunities!
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Well, my name’s not on this list . . . yet. Still, you might cherry pick some of these folks. Take a... Read More
B2B blog best practices for now & 2017.
Create shareable headlines You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More
Now it’s time for some big content marketing news!
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You know that it is my purpose and passion to dive into and work through all of the chaos and nonsense that... Read More
Short but sweet today! B2B content marketing success requires that you choose happiness!
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Pick 3 TED Talks and use this Hubspot post to get traction! http://www.inc.com/jessica-stillman/11-must-watch-ted-talks-that-will-make-you-insanely-productive.html and remember as you look through this Hubspot post,... Read More
Does your B2B Social Media Marketing Rock? You can play any stadium if you . . .
Understand Your Audience Before you jump into the tactical details and start rocking out your social media plan, you need to take... Read More
All of the great stuff flows back from your buyer persona and content strategy.
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They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow.... Read More