Stories Work for Business.
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/#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose.... Read More
B2B content marketing best practices using social media that matters.
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#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest... Read More
Strategy . . . do you have one for your B2B content marketing?
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#b2bcontentmarketing I’m going to go ahead and tell you the point of this article upfront so you don’t have to worry. The... Read More
CMO and CIO/CFO interaction.
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#fractionalchiefmarketingofficerservices Curation Friday Why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different... Read More
Recap of the 10 Compelling Reasons to have Winners Working for Your Success. From Strengths to Actions!
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#b2bmarketing This is a collaborative effort based upon the research of Dr. Rosabeth Moss Kanter, a Harvard Business School professor and author,... Read More
No. 10 – of the 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpractices #leadership Continuity . . . Sustainability. It seems like you never stop hearing someone “preaching” about outsourcing and hiring talent vs.... Read More
Are you engaged with prospects and customers? Do you know where it starts?
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#b2bmarketingbestpractices One-sided, one-directional communication doesn’t work in a world where social media has given customers a megaphone just as powerful as that... Read More
Do you shake hands with and smile @ your CFO? It’s time you did.
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#b2bmarketingbestpractices #marketingservices Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns. That’s what marketers enjoy... Read More
No. 8 of the 10 Compelling Reasons You Want Winners Working for Your Success!
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#b2bmarketingbestpracties 8. Invitations to the Best Relationships. Winners get invited to the White House, Buckingham Palace and key conferences, exhibitions and podiums.... Read More
Do you get it? Is your marketing better for this approach to your work?
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It might seem counter-intuitive that you will perform better at work if you spend more time with your kids, leave work early... Read More