B2B content marketing success; hire or engage? The hidden CEO/CMO struggle.
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/This is just the first of a series of posts on “that elephant in the conference room” that doesn’t get talked about.... Read More
Our brains love storytelling.
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Many business people and their marketing teams have finally discovered the power of storytelling in a practical sense – they have observed... Read More
Data boosts B2B content marketing ROI.
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Using data can greatly enhance a customer’s experience. Data can help create detailed buyer personas that deliver important insights into target B2B... Read More
Transformation eases the CMO’s content marketing pains.
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A recent article on CIO.com that addressed 10 things that cause chief marketing officers to lose sleep reinforced the increased clout that... Read More
Your Content Marketing Strategy – know your customer.
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We’ve said this before in an array of visual and Infographc versions, but it’s good to see positive reinforcement. Guideline #1: Plan... Read More
Content Marketing Tactics Explained.
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You go to a party and you see an attractive girl across the room, AND: You go up to her and say:... Read More
The right B2B content marketing things you do in ‘16.
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You know what they are but are still questioning yourself or frequently going to Google and asking “what do I need to... Read More
A nap a day keeps you a content marketing genius.
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I suggest you seriously consider taking a daily nap for the following five reasons: A nap restores alertness. You know how your... Read More
B2B content marketing Friday!
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B2B content marketing Fridays are always a good day to share valuable and actionable tools and processes from other well-known marketers and... Read More
