Spend money – wisely and on fractional marketing leadership – and you win!
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/#fcmo services I’d like to borrow some salient content from a high-profile American Express Open Form blog post that’s now yet a... Read More
New Rule: work can happen wherever you are, anywhere in the world.
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#b2bcontentmarketing #comPODres “Rush hour” is disappearing: New York City’s subway system reports that “weekday growth was strongest outside of the traditional morning... Read More
4 important reasons why SMB owners need to regularly blog up a storm!
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#b2bcontentmarketing Curation and Fast Facts Friday Because you want to not only be in the race, you want to win the race!... Read More
Something for the core of your content strategy.
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#b2bcontentmarketing 4 tips that are worth doing. While Hubspot & Marketo are also real power houses for B2B content marketing best practices,... Read More
Media Metrics for B2B Content Marketing Choices.
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#b2bcontentmarketing The relative value of the media you own or rent. Might want to learn a little more best practices in a... Read More
Stories Work for Business.
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#b2bcontentmarketing Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose.... Read More
Top 10 metrics to transform your small business into a sales growth rocket.
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#b2bcontentmarketing 1. Web site page views & bounces – compelling content in the right channels will show you an upward trend month-to-month,... Read More
3 compelling reasons to look at outsourcing your B2B content marketing.
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#b2bcontentmarketing 1. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope... Read More
B2B content marketing best practices using social media that matters.
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#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest... Read More
Collaborative content outsourcing decisions?
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#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what... Read More