Be present. And look ahead for opportunities!
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/Well, my name’s not on this list . . . yet. Still, you might cherry pick some of these folks. Take a... Read More
B2B blog best practices for now & 2017.
Create shareable headlines You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to... Read More
Does your B2B Social Media Marketing Rock? You can play any stadium if you . . .
Understand Your Audience Before you jump into the tactical details and start rocking out your social media plan, you need to take... Read More
All of the great stuff flows back from your buyer persona and content strategy.
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They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow.... Read More
The CIO blog has made a real connection with B2B content marketing.
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Take a look: Marketing is now forever linked to data and is now agile, mobile and adaptive! The difference between now and,... Read More
As Don Henley wrote, let’s get to “the heart of the matter”.
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You know, as we have spent the past 4 months or more being inundated with virtually every kind of martech “best practices”... Read More
Your B2B content marketing team is a game changer!
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As you are aware, your best customers and clients are the ones who need and want your content on their ways to... Read More
Our brains love storytelling.
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Many business people and their marketing teams have finally discovered the power of storytelling in a practical sense – they have observed... Read More
How are you becoming a remarkable visual story teller? It’s the new content marketing.
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There are good things that you can learn from this Infographic. Many or most of them you may already know and have... Read More
Metrics can tell you a lot.
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#b2bcontentmarketing Here is a snapshot of several key metrics that clearly demonstrate how and how effectively we deliver results using an integrated... Read More