B2B content marketing – mobile trends for 2016.
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/So you’re selling in a B2B space. And you’ve tended to ignore mobile and its role in your B2B content and SEO... Read More
Rock your personal persuasive narratives. Get visual.
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As we teach clients and colleagues to become more visual storytellers, we try to take it one step at a time. First... Read More
Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut... Read More
CMO and CIO/CFO interaction.
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#fractionalchiefmarketingofficerservices Curation Friday Why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different... Read More
Do you shake hands with and smile @ your CFO? It’s time you did.
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#b2bmarketingbestpractices #marketingservices Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns. That’s what marketers enjoy... Read More
Do you get it? Is your marketing better for this approach to your work?
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It might seem counter-intuitive that you will perform better at work if you spend more time with your kids, leave work early... Read More
A six-pack to go? For your successful marketing transition and customer experiences.
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#b2bmarketingbestpractices Curation Friday. For a long time, I have been an Economist subscriber. They get it right, especially beyond the borders of... Read More
CMOs: Time for digital transformation or risk being left on the sidelines!
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#digitalmarketing Digital disruption is here and CMOs know it, but it’s time to do more. It’s just about the end of this... Read More
Where are you on the value scale of getting more leads, prospects and customers from outsourcing?
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If you are an aware C-Suite leader, CMO or private-equity business owner, you constantly face the challenges of “how do I grow... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how... Read More