Why do we encourage our clients to have a messaging strategy that delivers relevance X frequency?
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/Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
Spend money – wisely and on fractional marketing leadership – and you win!
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#fcmo services I’d like to borrow some salient content from a high-profile American Express Open Form blog post that’s now yet a... Read More
New Rule: work can happen wherever you are, anywhere in the world.
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#b2bcontentmarketing #comPODres “Rush hour” is disappearing: New York City’s subway system reports that “weekday growth was strongest outside of the traditional morning... Read More
4 important reasons why SMB owners need to regularly blog up a storm!
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#b2bcontentmarketing Curation and Fast Facts Friday Because you want to not only be in the race, you want to win the race!... Read More
Something for the core of your content strategy.
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#b2bcontentmarketing 4 tips that are worth doing. While Hubspot & Marketo are also real power houses for B2B content marketing best practices,... Read More
3 compelling reasons to look at outsourcing your B2B content marketing.
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#b2bcontentmarketing 1. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope... Read More
B2B content marketing best practices using social media that matters.
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#b2bcontentmarketing YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest... Read More
Collaborative content outsourcing decisions?
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#b2bcontentmarketing I’m very much in favor of chief marketing officers and their teams talking with agency and content creation specialists about what... Read More
Crank it up Monday!
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This is pretty good stuff! Use some of it and make your Monday a monster. http://www.inc.com/kevin-daum/9-ways-to-make-any-monday-amazing.html Fractional Chief Marketing Officer (FCMO) Services.... Read More
If you didn’t’ do SXSW, what can you do next?
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#b2bcontentmarketing Curation Friday – This is a pretty snappy recap of some of the CMO conversations in Austin last week . .... Read More