Content Marketing in 2016. Saturation vs. Engagement. I prefer the latter!
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/#B2Bcontentmarketing Heidi Cohen almost always gets it right. Both personally and professionally I must disagree with the idea that intuitive or “gut... Read More
Global and local interests really match . . . for a change!
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It’s nice to see that the big guys (Hubspot) in inbound content marketing can bring us their validation of some of the... Read More
You need an integrated marketing and social media strategy.
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Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital... Read More
Hey boys & girls! It’s B2B content marketing road map time!
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The year-to-year changes are modest, but the process uses a map to get you to that all important intersection with your best... Read More
Fast Facts Friday . . .
Enjoy your $1.95/gal. gas! Texas Comptroller Glenn Hegar, conceding that he had been too bullish about oil prices and the economy, said... Read More
A fractional chief marketing officer on your team?
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While there are many reasons a middle-market company CEO and a smaller-company Owner can benefit from the talent and experience of a... Read More
This is smarter than you think!
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#fcmoservices Social media and marketing don’t happen in a vacuum so get out there and develop relationships with social influencers for maximum... Read More
Tires, coffee and people.
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#fractionalchiefmarketingofficerservices Thank you Seth Godin for re-affirming the concept we share repeatedly with clients, prospects, influencers and friends. Here is the brief,... Read More
Lack of content marketing skills hinders market impact.
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If there is one guiding observation that hits you in the face with what you are doing to engage your targeted prospects... Read More
Transparency. It’s part of your leadership portfolio.
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It’s one of those leadership characteristics that’ not often talked about, at least not in public or mixed company. Why? Because there... Read More