All of the great stuff flows back from your buyer persona and content strategy.
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/They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow.... Read More
Struggling to close your B2B prospects? You’re not alone.
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In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating... Read More
The CIO blog has made a real connection with B2B content marketing.
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Take a look: Marketing is now forever linked to data and is now agile, mobile and adaptive! The difference between now and,... Read More
Big, big challenges for small businesses in 2016 and beyond.
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Small business in not just a category for putting yours and many other growth businesses. It is, in fact, the economic engine... Read More
Goals (objectives, really) are like magnets.
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If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull. One of the simplest,... Read More
Make your proposal process work for you!
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Today, I’m keeping this post brief. And the compelling reason for brevity is simply that Hubspot has gotten something right. And it... Read More
B2B Marketing; 2016 Challenges and Changes Updated!
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Leading into the 2nd half of 2016, the biggest area of focus for us CMO and SMB types is on buyers and... Read More
Facebook® may be more than it appears.
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What’s timely? What’s valuable? Ever wish you could find out the topics that everyone is going to be interested in before they... Read More
Do your eyes and your head hurt?
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My God, it’s just a mess out there in B2B content marketing land! And you either have your head on a swivel... Read More
Your B2B content marketing team is a game changer!
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As you are aware, your best customers and clients are the ones who need and want your content on their ways to... Read More