B2B marketing and the role of influencers.
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/The concept of reciprocity is simple: If someone does something for you, you naturally want to do something for them, and a... Read More
3 Cs are your B2B marketing keys!
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In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More
Short but sweet today! B2B content marketing success requires that you choose happiness!
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Pick 3 TED Talks and use this Hubspot post to get traction! http://www.inc.com/jessica-stillman/11-must-watch-ted-talks-that-will-make-you-insanely-productive.html and remember as you look through this Hubspot post,... Read More
All of the great stuff flows back from your buyer persona and content strategy.
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They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow.... Read More
Struggling to close your B2B prospects? You’re not alone.
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In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating... Read More
The CIO blog has made a real connection with B2B content marketing.
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Take a look: Marketing is now forever linked to data and is now agile, mobile and adaptive! The difference between now and,... Read More
Big, big challenges for small businesses in 2016 and beyond.
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Small business in not just a category for putting yours and many other growth businesses. It is, in fact, the economic engine... Read More
Goals (objectives, really) are like magnets.
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If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull. One of the simplest,... Read More
Make your proposal process work for you!
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Today, I’m keeping this post brief. And the compelling reason for brevity is simply that Hubspot has gotten something right. And it... Read More
