3 Cs are your B2B marketing keys!
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/In today’s B2B landscape, the focus of a marketing strategy is to engage with prospects and customers in ways they prefer, while... Read More
An amazing success story!
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Back in August of this year, Adriana Cruz, President of the Greater San Marcos Partnership, invited me to attend the Governor’s Annual... Read More
Now it’s time for some big content marketing news!
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You know that it is my purpose and passion to dive into and work through all of the chaos and nonsense that... Read More
Short but sweet today! B2B content marketing success requires that you choose happiness!
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Pick 3 TED Talks and use this Hubspot post to get traction! http://www.inc.com/jessica-stillman/11-must-watch-ted-talks-that-will-make-you-insanely-productive.html and remember as you look through this Hubspot post,... Read More
Does your B2B Social Media Marketing Rock? You can play any stadium if you . . .
Understand Your Audience Before you jump into the tactical details and start rocking out your social media plan, you need to take... Read More
All of the great stuff flows back from your buyer persona and content strategy.
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They are aligned. And once you have that demographic and psychographic profile of your ideal customer or client, your measurable results flow.... Read More
Struggling to close your B2B prospects? You’re not alone.
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In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating... Read More
The CIO blog has made a real connection with B2B content marketing.
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Take a look: Marketing is now forever linked to data and is now agile, mobile and adaptive! The difference between now and,... Read More
Do you make these 10 blogging mistakes?
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This is directly from a Michael Hyatt blog on the topic. He covers these “gotchas” as well as anyone so I’ll just... Read More
Account-based marketing; it continues to rise as a priority.
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Just so you know, back in 2014, a colleague and I researched, created and published an in-depth slide deck to walk you... Read More