Get clear to get results.
Even those experienced professionals who advocate quantitative marketing as both a strategic and tactical philosophy or guidance system are acknowledging that the... Read More
Start with the customer’s perepective. Then work your magic.
Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will... Read More
Are you getting there?
Have an end in your mind. Peers, colleagues and coaches, all smarter than me, have hammered this fundamental success building block home... Read More
Innovative, creative leadership = Higher ROI
We need and deserve only those creative and innovative professionals who are achievers to lead our marketing teams, initiatives and campaigns. Why?... Read More
Value-laden Fractional Chief Marketing Officer Services
Major Benefits: Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s,... Read More
Are you the right one?
“Get the right people on the bus. Get the right people in the right seats on the bus. Get the wrong people... Read More
Are your team’s strengths in play?
According to the Gallup organization, only 20 percent of employees working in large organizations feel their strengths are in play every day.... Read More
Content Marketing 2012
A new study shows that content marketing is now responsible for 26% of total B2B marketing spending. In addition, 60% of marketers... Read More