Marketing & Advertising Automation – evolving from their roots.
Marketing automation really had its foundation laid with the advertising agency media planning & buying processes in the 1980s. Briefly, agencies typically... Read More
Aligned or adrift?
This set of bullets is from a recent INC. magazine blog post. I want to share them and my comments on each... Read More
Talent aligning to the mission?
Fractional Chief Marketing Officer (FCMO) services – engaging a fractional chief marketing officer (FCMO) creates quantitative benefits for your company right away.... Read More
Is this your prespective?
Could the decision to engage a fractional chief marketing officer (FCMO) create two kinds of quantitative benefits for the company? Let’s take... Read More
The worst comments?
10 Dumbest Salary Review Comments Some bosses say the darnedest things during yearly performance reviews. BigStock Want to feel good about your... Read More
How well are you telling your story?
Star Trek: 10 Content Marketing Lessons Posted by Heidi Cohen on May 17, 2013 in Content Marketing | 0 Comments To Boldly... Read More
We marketers are human too. What to do on those “slow start” days!
No matter how experienced we are and no matter our intentions, sometimes a lot of clutter accumulates and diffuses our focus. These... Read More
Can you picture this?
You feel great most of the time. Maybe even awesome! Business objectives are being met, and you feel challenged and engaged. But... Read More
A Market-based Perspective
Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based... Read More
TAP first.
A Target Audience Profile (TAP) seems fundamental to all successful marketing initiatives and sales growth strategies. It’s an action we typically require... Read More