Talent aligning to the mission?
Fractional Chief Marketing Officer (FCMO) services – engaging a fractional chief marketing officer (FCMO) creates quantitative benefits for your company right away.... Read More
Is this your prespective?
Could the decision to engage a fractional chief marketing officer (FCMO) create two kinds of quantitative benefits for the company? Let’s take... Read More
The worst comments?
10 Dumbest Salary Review Comments Some bosses say the darnedest things during yearly performance reviews. BigStock Want to feel good about your... Read More
How well are you telling your story?
Star Trek: 10 Content Marketing Lessons Posted by Heidi Cohen on May 17, 2013 in Content Marketing | 0 Comments To Boldly... Read More
We marketers are human too. What to do on those “slow start” days!
No matter how experienced we are and no matter our intentions, sometimes a lot of clutter accumulates and diffuses our focus. These... Read More
Can you picture this?
You feel great most of the time. Maybe even awesome! Business objectives are being met, and you feel challenged and engaged. But... Read More
A Market-based Perspective
Even companies that rigorously solicit customer opinions on their products, services and support can be misled into believing they have a market-based... Read More
TAP first.
A Target Audience Profile (TAP) seems fundamental to all successful marketing initiatives and sales growth strategies. It’s an action we typically require... Read More
Do what works.
Take a look at the top 5 – 10 left to right by percentage to see how other B2B marketers are creating... Read More
Sustaining value.
In this multi-year, ongoing client relationship the managing director has challenged us to identify new markets, expand their revenue base outside their... Read More