Are you using a B2B Customer Centricity Strategy with Digital Marketing? You could gain from it.
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/Part of a customer-centric approach is getting your customers involved in the story of your brand. Use your blog to gradually tell... Read More
Know what you are!
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In his classic essay “Managing Oneself,” Pete Drucker is very clear: ignore your weaknesses and keep improving your strengths. In identifying opportunities... Read More
Not everyone can do this.
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Just a few months ago, we began working with a new client. No story there. Except there is. The challenges were both... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
4 Must-Read Posts on Marketing Optimization.
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At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post (link below)... Read More
Are you confidently outsourcing to an FCMO until you are ready to hire or your talent has developed?
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The Fractional Chief Marketing Officer (FCMO) is an outgrowth of the proven process of business process outsourcing (BPO) and provides outsourced Chief... Read More
Is this exciting? Google page 1 ranking for fractional chief marketing officer services?
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We have written and published two white papers on the value of fractional chief marketing officer services . . . during fast... Read More
SEO Technique to Dominate the Most Popular Methods of Content Discovery
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Define your niche. Your most important effort is to define exactly what keywords you want to dominate. You only need to focus... Read More
How to Create a Social Media Marketing Plan from Scratch.
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If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why.... Read More
Creative to Content Services. Do You Need More?
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C-level and sales leadership relish the way these aligned messages put the prospect in the desired position of preferring your brand and... Read More