How are you aligning your marketing vision and execution with a transcendent purpose?
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/The “Purpose Motive” is a proven concept that simply says that people are not motivated to perform at a higher level by... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how... Read More
How to communicate like a human being!
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How to communicate like a human being! Whether it’s email, blog posts, IN updates, tweets or a FB shout out, you will... Read More
The human element of content curation is what makes curated content compelling.
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CURATION FRIDAY – In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
What you eat @ work affects your productivity.
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Friday Curation – Research indicates that eating fruits and vegetables throughout the day isn’t simply good for the body—it’s also beneficial for... Read More
5 biggest small business marketing mistakes.
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You Don’t Know What You’re Doing, But Do it Anyway You don’t really have a grasp of how businesses use social (or... Read More
Small business marketing integration and owned media.
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Friday Curation – at the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth.... Read More
Marketing Effectiveness tied to exercise. I’m glad I do it regularly!
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Friday Curation – Exercise has been shown to elevate mood, which has serious implications for workplace performance. I’m willing to bet that... Read More
Is your B2B Marketing Sustainable?
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In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context.... Read More