Adjust your Buyer Persona demographic. Your customer is getting younger!
Age is one of the easiest demographics to use to examine your buyers and predict their buying needs. If you haven’t done so yet, look at the age composition of your customers and your employees.
This isn’t just another marketing exercise to spin your wheels. It’s at the heart of how you talk to your prospects and your customers. Dive deeper by looking at what some of my content marketing bloggers are researching and reporting. http://heidicohen.com/key-millennial-marketing-tips-based-on-research/#utm_source=feed&utm_medium=feed&utm_campaign=feed
Now that you have made that important adjustment, we can keep you on the content marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. We know where you want to go. We know the right buttons to push. We get you there with a strong, measurable ROI. Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!
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