Account-based marketing; it continues to rise as a priority.
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/Just so you know, back in 2014, a colleague and I researched, created and published an in-depth slide deck to walk you through how to set up and deploy a results-drive ABM initiative.
It still lives and works today. And you can view it on Slideshare.
http://www.slideshare.net/jlsladejr/account-based-marketing-gets-those-targeted-customers
Meanwhile, Heidi does a credible job of encapsulating the process.
http://blog.marketo.com/2016/07/breaking-down-the-fundamentals-of-account-based-marketing.html
We can keep you on the B2B content marketing effectiveness and sustainability best practices path. We deliver a measurable ROI. You get the benefits!
Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did.