4 important reasons why SMB owners need to regularly blog up a storm!

#b2bcontentmarketing

Curation and Fast Facts Friday

Because you want to not only be in the race, you want to win the race!

1. Blogging attracts your target audience.

According to HubSpot, businesses that blog get 55% more website visitors. And B2B companies that blog generate 67% more leads than those without blogs. Would your business benefit from a 55% increase in traffic and a 67% bump in leads? Probably. However, you want to focus your marketing efforts toward your ideal buyers in order to attract the right traffic and rake in qualified leads – and a blog enables you to do so.

Think about what your target customer is looking for, and then create a blogging strategy that incorporates content to address those needs. Publish posts that are actually helpful to people who are trying to solve a problem, looking to buy your software, or hiring you to perform a job that needs to be done now.

2. Blogging puts your company’s voice on display.

First-time visitors to your blog arrive with a grocery list of things they hope to find. If they don’t locate them quickly, they bounce from your site to the next one and that’s it.  An “About Us” section is useful, so show your blog readers who you are! Are you fun? Super intelligent? A little crazy? Tell them! They want to know.

The tone you create is often set long before those initial introductory phone calls. And if your B2B products or services are interesting only to your fellow industry colleagues and your mom, then use your blog to show off your charming personality. Go on, be human.

Learning to write to meet the needs of your prospects and customers is a winning tactic.

3. A blog indicates your areas of expertise. 

When shopping for a product or any kind of services, I want to know exactly what the business specializes in, because I know it’s typically not everything listed on their products or services page. When you read a B2B company blog, it becomes very clear whether the writer actually knows what they are talking about. This is your opportunity to showcase your knowledge, and to appear as the trustworthy, experienced, knowledgeable business owner you are. If you’re the modest or shy type, then recruit some of your more verbally exuberant employees… or hire an outsourced marketing agency

4. The results are long-lasting.

Blogs can appear stale, particularly when the posts are dated. Blogs never stop working for you. As you read this blog post, Google and Bing are sifting through your web content with a super fine sieve. So help those leads and prospects adrift on the search engine seas locate your company and steer business your way with a well-optimized blog. If your post highlights interesting and valuable content, you win!

You get pulled onto the first search engine results page (SERP) and you are more likely to have readers click on your blog post and learn about your business. So even if this winter has convinced you that this is the spring to take that yearlong sabbatical to South Padre Island, your blog will continue to direct internet traffic your way and increase the possibility of converting those visitors into leads and customers.

Take the time to sit down with a marketing professional and plot out your B2B blogging strategy. Think about frequent questions prospects ask your salespeople. Go get some hot statistics that really speak volumes.

Make your blog stand out with a punchy titles, enticing Meta descriptions, proper ALT tags on your eye-popping yet relevant images and useful keywords for some kick ass SEO points. If this all sounds like jargon that you don’t have time to read more about, you might want to seek out the knowledge of a shockingly attractive B2B content marketing service agency. We know where to find one!