4 compelling reasons why real winners outsource B2B marketing and content.

#outsourcing

Are you one of them?

Over the past year, I have followed an array of researchers and intelligent sources, including Forbes, Marketo, Inc., Fast Company and the Content Marketing Institute.

My reviews have covered hundreds of pages of aggregated research and observations along the specific dialog of how and why the benefits of outsourcing your B2B marketing and content far outweigh trying to hire on a limited budget, on board and train new hires who are motivated but lack experience and then pray really hard that your investment will pay off in the next 2 quarters.

Bottom line and 4 reasons for success that have emerged?

Engage and pay outsourced, experienced talent who can literally jump in and make a difference while being both accountable and transparent. Whether you need to build a customer-centric marketing program, set up a tactical engagement marketing strategy or just beat your competition in generating B2B content that moves a prospect to become a customer, you can get top talent with vision to work for your success. The bottom line is that yours grows.

This is how and where you get more!

And here are the 4 reasons why 2015 is the year of outsourcing;

1. Cost: At much less than the cost of one full-time executive, blogger or social media maven, you get an entire team of experts, and can expect cheaper ad costs and software costs, among others.
2. Access: With the right firm, you still get complete access to all of your data and learning — no hidden fees/total transparency.
3. Time: You save on all of the time it takes finding someone — or trying to learn the entire digital inbound and outbound marketing field yourself.
4. Experience: Your team and your top line will benefit from the experience the marketing team brings to the table, such as familiarity with your target market, buyer persona and the many marketing channels and opportunities available.

Outsourcing your marketing team is a big decision for any company. Used correctly, it can bring plenty of measurable value by putting your organization in expert hands. The key component is to truly know and understand your company and its needs, so you make the right choice for the future growth of your company.

Then engage.

And grow your internal team as you grow and prosper. Start with an FCMO and s/he will bring the specialists. Call us and we’ll listen – 512 799 4676.

Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.