3 compelling reasons to look at outsourcing your B2B content marketing.

#b2bcontentmarketing

1. You know your business, but you don’t necessarily know content marketing. We don’t mean any disrespect, of course. We hope you’ve learned a lot about content marketing simply by reading The Slade Group blog and Google + posts. At the end of the day, though, your expertise probably lies somewhere other than Google algorithms, LinkedIn feed structures, and how to write a compelling headline. To get the best quality work, then, it’s always best to find a consummate professional.

2. You could use a different perspective. Sometimes small business owners are just a little too close to their work, to their business baby, to consider it from a new angle, or to develop content with consumers in mind. Content marketing professionals can help.

3. Content marketing is changing all the time. The balance of 2015 is sure to be another year filled with trends and game-changing strategies. Will you be able to keep up with everything—or could you use some assistance?

And just to reinforce what really makes a difference; used correctly, B2B content outsourcing can bring plenty of measurable value by putting your organization in expert hands. The key component is to truly know and understand your company and its needs, so you make the right choice for the future growth of your company.

The Slade Group can give you extra horsepower to get to the intersection of new buyers and your brand.

Then engage.

And grow your internal B2B content marketing team as you grow and prosper. Start with an FCMO, who can also create compelling content, and that person will bring the specialists.