B2B content marketing trends in 2014.
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/According to a recent trend analysis in B2B content marketing . . .
- Effective B2B content marketers have a defined content strategy – 22% more than average.
- Effective B2B content marketers have someone who oversees the strategy and its deployment – 13% more than average.
- Effective B2B content marketers have 9% more of their marketing budget devoted to content.
- Effective B2B content marketers are 12% less challenged by content marketing than the average.
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