3 savvy actions that will reward your B2B content marketing investment.

#contentmarketing

1. Use a “Buyer Persona” to get clear on who and where your best prospects and customers are.

1. Homework: Sit down with your leadership team and write out a strategy for your B2B content marketing.

3. Do the math. Recognize that outsourcing your content management and production can deliver a measurably higher ROI than hiring skill sets.

By the numbers, you can crush your competition with us creating your content.

According to Starfleet Media’s research findings, marketers will continue to outsource a large portion of their content marketing activities over the next 12 months – in some areas, even more than they do currently.

In particular, outsourcing is expected to increase slightly in the areas of demand generation (54% plan to outsource) as well as content marketing strategy (35% plan to outsource). Marketers report that their plans to outsource all other content marketing-related functions over the next 12 months will remain at roughly the same level as the previous 12 months.

Beware of the marketing cyborgs! Engage and reward vision and talent!

Come back for upcoming posts on the details of vision, purpose, content and media working together for small and middle-market business leaders and their B2B marketing services teams.

OUR PURPOSE: Make our client leaders better; owners, c-level leaders and chief marketing officers more able to perform from their strengths while we play crucial roles in maximizing invested assets. We support then with exceptional performance while they build a team.

We can keep you on the B2B marketing effectiveness and sustainability best practices path. Or get you on it if you are not there yet. Email us – info@sladegroup.com or call us – 512 799 4676. You’ll be glad you did!