What are the benefits of outsourcing your B2B content marketing?

#b2bcontentmarketing

If you want to generate leads, set your brand apart, generate more traffic and boost sales, you must pay attention to all core elements of B2B content marketing and take them all into consideration.

Depending on your content strategies and organizational goals, your business may need:

• Content creation and curation
• Content amplification or distribution
• Content optimization
• Content analytics
• Content management

The Slade Group can give you extra horsepower to get to the intersection of new buyers and your brand.

Content marketing is an integral part of your digital presence and business growth strategies today, and it becomes more and more challenging for marketers who want to succeed, stand out and beat their competitors. Outsourcing B2B content creation for your business can provide numerous benefits, such as:

• Decrease costs for your marketing campaign: outsourced content strategists and writers cost less than in-house FTEs as a rule.
• Increase the content effectiveness: hiring a writer who has superb creative skills in writing texts in particular, you will get professionally written content that meets or exceeds your customers’ needs.
• Grow social sharing and engagement: professionally written and relevant content has more chances to be shared across social networks and make your brand recognizable.
• Reach all marketing channels: having high-quality content from outsourced writers, you will have time to concentrate on channel management, owned media content reach.

Outsourcing even a portion of your marketing team is a big decision for any company. Used correctly, B2B content outsourcing can bring plenty of measurable value by putting your organization in expert hands. The key component is to truly know and understand your company and its needs, so you make the right choice for the future growth of your company.

Then engage. And grow your internal team as you grow and prosper. Start with an FCMO, who can also create compelling content, and they will bring the specialists. Call us and we’ll listen – 512 799 4676.