Value-laden Fractional Chief Marketing Officer Services

Major Benefits:

• Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s, CFO’s and COO’s areas of expertise.
• Engaging a fractional CMO assures you have consistent strategic counsel at the executive level.
• Your FCMO also manages marketing projects and capably sources and engages with other marketing specialists to bring the skill sets that you need to the projects at hand.
• Tap FCMO expertise, experience and knowledge for much less than full-time salary and benefits.
• Realize a fresh, market-based, third-party perspective.
• Manage the risk a growing company faces in not having the resources or expertise to develop and deploy a successful marketing strategy.
• Manage the additional risk of investing considerable time and money on a full time CMO with no guarantee of marketing success.
• Build staff marketers’ skills and productivity through the leadership and mentoring of the Fractional CMO.
• Gain confidence knowing that marketing needs and priorities are being completely handled.
• Your FCMO investment typically delivers a measurable ROI in significant multiples of actual dollars paid during the engagement.
• Your most valuable benefit is confidently allocating human and financial capital in a trust-based relationship where there is a shared set of values, transparency and accountability.

Two real-world scenarios . . .

The CEO’s decision question is this; what’s happening to the refinement and deployment of an effective branding and marketing strategy while the company is recruiting for a top marketing professional to take us to the next level?  The decision to engage a fractional chief marketing officer (FCMO) creates quantitative benefits for the company right away.  If the company has access to a well-seasoned and successful outside marketing executive, this professional can on board and start functioning quickly.  The engagement may be for a quarter, six months, or until the new leadership is in place and performing productively.

The other scenario is more traditional. It involves the company that’s growing up quickly. They may even be on someone’s “Fast 50” list. They need the 30,000-ft.  perspective of a senior executive. In a new era of how the C-leadership chooses to deal with the key human capital challenges they face related to marketing strategies, utilizing a fractional chief marketing officer (FCMO) can deliver the agility and senior experience they need right away to either deploy a new marketing action plan or leverage the momentum already being generated. For more, please go to http://www.sladegroup.com/ .