TAP first.

A Target Audience Profile (TAP) seems fundamental to all successful marketing initiatives and sales growth strategies. It’s an action we typically require from clients or we do for them. Here’s a short-hand version . . . and not just for small business by any stretch.

http://smallbusiness.chron.com/make-target-audience-profile-23127.html

For more success options: http://www.sladegroup.com/