3 savvy actions that will reward your B2B content marketing investment.
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/#contentmarketing Use a “Buyer Persona” to get clear on who and where your best prospects and customers are. Homework: Sit down with... Read More
Are you a content strategist? Do you know one?
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#concepttocontent Curation Friday! Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically,... Read More
Are you outsourcing your crucial B2B content? What’s holding you back?
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In a recent survey from the Marketing Content Institute, about half of both large and small companies outsources a portion of their... Read More
Declining Marketing Productivity?
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Curation Friday! Creep factor aside, employers need to take this seriously. Lost productivity in the workplace is a huge problem. A 2013 Gallup... Read More
Some Current Stats on Outsourcing Content Strategy and Production.
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According to the latest research by Star Fleet Media, a majority of B2B marketers look to outside resources for help in developing... Read More
Length Matters.
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Curation Friday! As CMOs stay longer in their roles, they’ll be able to point to progressively better results as the desired outcomes... Read More
Our brains love storytelling!
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#content Curation Friday! Many business people have already discovered the power of storytelling in a practical sense – they have observed how... Read More
How to communicate like a human being!
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How to communicate like a human being! Whether it’s email, blog posts, IN updates, tweets or a FB shout out, you will... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on... Read More
5 biggest small business marketing mistakes.
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You Don’t Know What You’re Doing, But Do it Anyway You don’t really have a grasp of how businesses use social (or... Read More