Are you still afraid?
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/You and all of us humans are creatures of habit. We do a lot of the same things the same way every... Read More
CHURN, CHURN, CHURN AND BURN BABY BURN!
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In case you missed it coming out of your pandemic isolation, the fulcrum has tipped and will not be tipping back to... Read More
Start with the customer’s perspective. Then work your magic.
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Guideline #1: Plan from your target’s perspective. Start by segmenting your audience, then figure out the set of marketing activities that will... Read More
Failure matters! It means you’re learning.
An alarming number of companies must deal with newly minted leaders failing at the jobs for which they have supposedly been groomed.... Read More
Aligned or Adrift?
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Below is the very first post I created and loaded to my company blog (https://www.marketingcompanyaustintexas.com/) in 2013. It was the first small... Read More
Solve the workplace ageism challenge and win with better results.
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Last year, the Equal Employment Opportunity Commission (EEOC) received 20,857 charges of age discrimination. Age discrimination makes up more than 1 in 5... Read More
Solid support starts with winners! And it ripples out.
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Winning enlarges your circle of backers, including influencers and your best new customers. When your top performers are striving to exceed objectives,... Read More
Creating diverse teams. Who benefits? What happens to productivity in these work groups?
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Organizations who have diverse teams have an edge against other institutions with more homogeneous ones. There is an art to bringing team... Read More
The challenge of marketing talent recruitment, retention and development.
Length Matters. Below, three different industry professionals weigh in with insightful comments. And mine follow. CMOs stay longer in their roles, they’ll... Read More
Go look for your soul.
#qualityoflife #leadership Go look for your soul. Find out who you really are. Here’s a good case that you don’t need an... Read More