Stories Work for Business.
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Becoming a media company overnight isn’t easy. Telling stories isn’t easy. One way to begin is by identifying your brand’s purpose. Why you do what you do. What is it that you build, sell or support that consumers will identify with?
Find your core message and you’ll find your story. As for pulling it together, there are a plethora of resources primed and ready to help.
http://www.socialmediatoday.com/marketing/2015-04-24/why-stories-work-business
And that’s why our email signature is . . .
Trust your marketing. Tell your story. Reap your rewards.