A six-pack to go? For your successful marketing transition and customer experiences.

#b2bmarketingbestpractices

Curation Friday.

For a long time, I have been an Economist subscriber. They get it right, especially beyond the borders of the USA about 99% of the time. And we have known for some time that their Intelligence unit is getting stronger with a larger voice.

This will come as a surprise to some of you. And to others it’s a natural progression. Please take a look at these six-pack highlights as you move up and forward on your 2015 growth curve.

1. Marketing is shifting from a cost center to a revenue generator
2. Marketing will become the Chief Customer Advocate in an organization
3. Marketing is moving from an era of mass marketing and advertising to an era of engagement marketing
4. Marketing needs to invest in new digital skills and operational expertise – marketing is shifting from an art form to art & science
5. Marketing must leverage technology to succeed in this world of individual engagement at scale, and
6. Key technologies like Internet-of-Things and real-time personalized mobile technologies will shape the future of marketing.

We know about winning and content strategy and we can make your investment work too!

It’s time conquer this beast. Providing engaging content is a matter of knowing your customers, delving into their perspective, and finding that value they’re looking for. Your prospective customers are out there looking for resources; you can be their number one choice.

And we can be the talent that delivers your compelling content. Web site, blog posts, IN updates, industry forum comments and emails that your prospects actually open and read. February is a good time to ramp up the campaign. Please look to our virtual team of winners for the many ways we can help.

Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Consultation Package.