Do you shake hands with and smile @ your CFO? It’s time you did.
#b2bmarketingbestpractices #marketingservices
Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns. That’s what marketers enjoy and that’s where they put their energy. But marketers often have another big responsibility—they often manage a significant amount of money for the business.
It might not have seemed obvious at first, but you have a lot more in common with the finance team than you think. And you can benefit tremendously from building and maintaining a strong relationship with them.
Start simple—schedule a lunch with your finance counterpart in the next few weeks and start building a bridge with one of the most important groups in the company. Finance and marketing, it’s a match made in heaven.
Here are 3 reasons you need to do this . . .
- Finance funds you.
- Finance keeps you on budget.
- Finance thinks like you (operationally).
Our client CFOs love us and trust us because we believe that our only purpose is to make them hugely successful, on target, on time and on budget. Yes, we do that!
Fractional Chief Marketing Officer (FCMO) Services. Concept to Content (C2C) Services. Concept to Execution (C2E) Services. Marketing Audit Consultation Package.