This is really worth the effort.

The ideal length of a blog post is 7 minutes, 1,600 words!

When measuring the content that performs best on their site, Medium, a company that blogs and reports on a wide range of social topics, focuses not on clicks but on attention. How long do readers stick with an article?

In this sense, an ideal blog post would be one that people read. And Medium’s research on this front says that the ideal blog post is seven minutes long.

Learning to write to meet the needs of your prospects and customers is a winning tactic.

To arrive at this number, Medium measured the average total seconds spent on each post and compared this to the post length. All of their posts are marked with a time signature for how long the read should be.

After adjusting their analysis for a glut of shorter posts (overall, 74% of posts are under 3 minutes long and 94% are under 6 minutes long), they came to their conclusion:

And there we have it: the average total seconds rises for longer posts, peaks at 7 minutes, and then declines.

And in terms of word count, a 7-minute read comes in around 1,600 words.

(A photo-heavy post could bring the average down closer to 1,000. Medium’s seven-minute story on ideal post length was filled with images and graphs and contained 980 words.)

SerpIQ examined the question of ideal post length from an SEO perspective. They looked at the top 10 results on search results pages and counted the words in each article.

Perhaps the best takeaway here is this, borrowed from the conclusion of Medium’s study:

What it does mean is that it’s worth writing however much you really need. Don’t feel constrained by presumed short attention spans. If you put in the effort, so will your audience.

So I will continue to move in the direction of posts that are a little longer so I can say what needs to be said . . . and make each effort something of value.