When you read this, you may find yourself saying “ah ha!” I get it!

Stemming from a market analysis I began in 2012, and aligned with my personal and professional attitude of achievement arising out of best practices, I have continued on the path of learning, doing, measuring and adapting. This learning, doing process of growing and creating ways to exceptionally impact the lives and companies of strengths-based leaders has sharpened my awareness of the caliber of leadership with whom I want to work.

For your benefit and as way to begin diminishing your pain from a lack of marketing excellence and not yet engaging with the best practitioners and marketing leaders, here is an excerpt from Jon Gordon’s most recent e Newsletter. It applies to you.

“The more time you spend developing and leading with your strengths the more you will become known for them. The stronger your strengths become the greater impact you will have.

The world doesn’t need another average business. The world doesn’t need an average you. The world needs your BEST YOU. And when you lead with your strengths you can share YOUR BEST with the world.”

And here is the rest of the story . . .

“In a world that says you have to provide more choices, create more products, run hundreds of plays and be everything to everyone if you want to be successful, there is something very powerful about simplicity, clarity and leading with your strengths.

There are a million things you can choose to do each day. There are many of the latest and greatest fads that you can partake in. You possess many weaknesses that you can choose to focus on. But I want you to know that you and your team will be at your best when you develop and lead with your strengths.

Everyone including Green Bay’s competition knew the Power Sweep was coming and yet they still couldn’t stop it. Coach Lombardi and his team developed a strength that became an unstoppable force of positive momentum and so will you when you identify, develop and lead with your strengths.

What are your strengths? What do you do best? What are your best selling products? Where can you be the strongest? What do you want to become known for?  Once you know the answers to these questions then you’ll want to spend your time, energy, focus, practice and effort simplifying, mastering the fundamentals, developing your strengths and creating a culture of execution.

The more time you spend developing and leading with your strengths the more you will become known for them. The stronger your strengths become the greater impact you will have.

The world doesn’t need another average business. The world doesn’t need an average you. The world needs your BEST YOU. And when you lead with your strengths you can share YOUR BEST with the world.” Jon Gordon’s weekly newsletter February 10, 2014.

Jon Gordon is an American business consultant and author on the topics of leadership, culture, sales, and teamwork.Gordon’s books have been used by the University of Georgia’s Bulldogs and the Atlanta Falcons. His work has been featured in The Washington Post and U.S. News and World Report.He has also been mentioned in The Wall Street Journal and New York Post.