Content Marketing 2012
A new study shows that content marketing is now responsible for 26% of total B2B marketing spending. In addition, 60% of marketers plan to increase content marketing budgets in 2012, with a full nine of 10 organizations surveyed now using content marketing. The most popular content marketing tactics include articles (79%), social media (excluding blogs)... Read More
AWARENESS
AWARENESS in the business to business (B2B) marketing spaces and functions has definable and usable meaning that impacts your choices and actions to create relationships with prospects and turn them into customers and clients. And often it is a state of being that we desperately want to skip so we can shorten the sell cycle... Read More
