Our Purpose is our Key to Engagement.
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/Every day we work to make select companies led by savvy, strengths-based leaders and their teams measurably more successful, more competitive and more attractive to their target market segments. We do this with creative marketing strategies that are closely aligned with the company’s sales processes. We research and create compelling, authentic content and then put... Read More
Genius . . . try it in your B2B marketing in 2014.
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Until just recently, genius equated with luck. Some people seemed to have more of it than others but it was seen as something that was visited upon them, not something inherent in their abilities. It wasn’t until the 20th century that psychologists developed tests for creativity and IQ. I believe that marketing genius, like IQ,... Read More
CMO and CIO/CFO interaction – why fractional chief marketing officer services can work in both fast-growth and middle market companies but for slightly different reasons!
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Customers today engage with companies in multiple touch points and environments, their expectations change along their customer relationship and buying journey (and their motives and needs have great variation). In my opinion, the CMO should be in charge of customer experience, promises, concepts and methods that drive great brand experiences, brand loyalty and engagement. However,... Read More
C-level benefits from deploying fractional chief marketing officer (FCMO) services.
Some executive teams want a brief, highlighted synopsis of the opportunity the FCMO offering presents and delivers. Here’s the abbreviated, benefits version of the FCMO. Major Benefits: 1. Relieve the CEO of the responsibility for managing and executing the marketing function, which is often outside of the CEO’s, CFO’s and COO’s areas of expertise. 2. ... Read More
Fractional Chief Marketing Officer Services Deliver High-value Results
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High-performance business process outsourcing (BPO) has passed its 20th anniversary in the annals of international business operations. It started in the early 90s when British Petroleum decided to outsource all of its accounting functions to one source in Europe. The rest, as they say is history . . . but only for savvy company leadership... Read More
Get stronger in your marketing career. Diversify your network!
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Conventional wisdom claims that a powerful sponsor can help you keep the job you have or find you a new one. But with job insecurity the new normal, we have heard from a number of top-level managers who had counted on one high-level backer to protect them — only to find themselves marginalized or even... Read More
Align. Define. And it will be fine.
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Suggest you think about and choose to outsource those things that are not your strengths. You will be happier and more productive. http://www.inc.com/peter-economy/become-better-leader-by-letting-go.html http://www.sladegroup.com/
Testimonial for this business marketing agency.
For the past 12 years, Joe and I have worked with many companies to increase their revenue. Joe’s area of expertise is creating marketing strategies that include websites, brochures, logos, target prospect profiling, content and integrated social media. Joe is always researching new approaches to branding and marketing so that he is on the cutting... Read More
Business marketing agency delivers.
One of several ways you can engage us to make a difference in your sales numbers and customer satisfaction Our concept-to content services – begins with a situation assessment within a project structure fast tracks you to outstanding results. Target market profiling, budgeting, human capital and financial asset maximization are woven intrinsically into the project... Read More
Trust leads. Competence builds. Creativity delivers.
It started like this. A call came into our near West side Houston office on a Tuesday afternoon. It was the retired, former president of Dresser Industries’ Oilfield Product Group. He was now EVP for a small, regional drilling fluids company called Newpark Drilling Fluids. “Joe, we need your help with an ad. But we... Read More
