B2B Content Marketing Tactical Plan – the Texas 2 Step . . . to start!
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/Ownership and Staffing To start creating your content plan, the first thing you’ll need to do is assign ownership. You need to ensure that you have an assigned staff member who can uphold quality standards and consistency. You also need to assign someone to manage the responsibility of strategy, project management, writing, copy editing, and... Read More
Fractional chief marketing officer services during recruitment – unique benefits.
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Primary benefit: drive down the marketing investment and opportunity costs associated with a gap in marketing leadership. Simultaneously, give the C team and HR recruiter, space and time to go deep into the talent pool to find the best match for the company’s culture. Save measurable dollars and sustain marketing momentum. USP; as a... Read More
Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator.
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Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator.
If you plan from concept to execution (C2E), you will be smarter with lead generation emails.
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For B2B marketers, lead generation is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translate to unqualified buyers who need lots of persuasion to convert or they’ll never buy. So what do you do? If you have been... Read More
Publishing new web site content should be as simple as adding some text and making sure everything looks the way it should, right?
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It’s easy to skip over the details when you’re in a rush to add something to your website, but in the end you’re just making it harder to stand out and succeed. Remember, every page should be designed with your audience and purpose in mind, so why not send your pages off into the world... Read More
4 Reasons You Might be Crazy for Not Using Google +.
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1. Google Authorship Anyone can do this it just requires a Google+ account and that you link your profile to the content you write. 2. SEO A post that doesn’t rank normally may be in your followers first page search results. That means the more followers you have on Google+ the more potential exposure you... Read More
Search Changes & Drives B2B Marketing
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Because search now requires the detailed and exhaustive mapping of horizontal relationships in order to understand the true value of vertical ones, it has two very significant effects: First, it breaks down all the silos. You can no longer hope to market effectively through your website, for instance, without your website being associated with your... Read More
Curation – Relationships through social media and high-value face time.
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Traditional selling used to work but now modern selling has taken over. 93% of the online buying process starts with an internet search. Those looking to buy a product want the seller to offer unique knowledge and value which will make them want to purchase. Closing a deal through modern selling techniques happens 20% quicker... Read More
Marketing will change . . . will change . . . will change!
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The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes 1920s – 1950s: A spotlight on selling emerges 1950s – 1990s: Marketers shift to focus on providing for customer needs and wants 1990s – 2010: Marketing shifts again to developing and managing customer relationships But in... Read More
Best Practices backed up by reports and big data.
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There are times when it’s appropriate to give props to a group like these folks. Take a moment and click on the link and then scroll down just to the middle of the post. It’s good to see 3rd party reports and data backing up how we successfully guide our clients with best practices. http://blog.marketo.com/2014/04/marketing-trend-watch-2014-planning-edition.html... Read More