Can Instinct Beat Analytical Thinking?
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/What about the role of intuition and gut feelings in risk analysis and business decisions? Clearly, in business, that’s a big issue. This is an excerpt from a June 20, 2014 HBR Blog post. Gut feelings are tools for an uncertain world. They’re not caprice. They are not a sixth sense or God’s voice. They... Read More
DO YOU KNOW THE 3 Ds THAT DRIVE CONTENT MARKETING ROI?
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1. Discovery: Building a data advantage by pulling in relevant data sets, analyzing the data at high speed, turning it into relevant business and marketing services insights, and then delivering those insights to the decision makers so they can take meaningful action. The discovery needs to be based on a thorough understanding of today’s customer... Read More
Is this your story? It could be.
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The challenge: It started like this. A call came into our office on a Tuesday afternoon. It was the former president of Dresser Industries’ Oilfield Product Group. He was now EVP for a small, regional drilling fluids company, Newpark Drilling Fluids. “Joe, we need your help with a new advertisement. But we don’t have any... Read More
Why is experience so vital to your marketing mission?
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Ultimately, the Chief Marketing Officer (CMO) is responsible for facilitating growth, sales and marketing strategy. He or she must work towards objectives such as revenue generation, cost reduction, or risk mitigation. The unpredictable impact of marketing efforts, coupled with the need to drive profits, often leads to a short tenure for most CMOs. According to... Read More
How well do you understand where your B2B customers get there purchase influences?
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This Infographic may help. Please be aware of what some of the “big dog” marketing services firms are doing that really annoy their prospects. Look in the lower right box. When you are ready to lose some of your pain and gain a closer alignment with your prospects’ and customers’ buying process, just call, text... Read More
B2B content marketing trends in 2014.
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According to a recent trend analysis in B2B content marketing . . . Effective B2B content marketers have a defined content strategy – 22% more than average. Effective B2B content marketers have someone who oversees the strategy and its deployment – 13% more than average. Effective B2B content marketers have 9% more of their marketing... Read More
B2B Content Marketing Tactical Plan . . . continuing the journey.
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Content Arcs and Themes Once you have a good sense of your personas and buying journey, it’s time to decide what to write about! Consider breaking your content planning into quarterly or bi-yearly themes or arcs, and then make sure your content is executing against them. Note that you may also have yearly initiatives to... Read More
B2B Content Marketing Tactical Plan – the Texas 2 Step . . . to start!
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Ownership and Staffing To start creating your content plan, the first thing you’ll need to do is assign ownership. You need to ensure that you have an assigned staff member who can uphold quality standards and consistency. You also need to assign someone to manage the responsibility of strategy, project management, writing, copy editing, and... Read More
Fractional chief marketing officer services during recruitment – unique benefits.
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Primary benefit: drive down the marketing investment and opportunity costs associated with a gap in marketing leadership. Simultaneously, give the C team and HR recruiter, space and time to go deep into the talent pool to find the best match for the company’s culture. Save measurable dollars and sustain marketing momentum. USP; as a... Read More
Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator.
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Relationships are the new currency of the digital world, and they are the ultimate competitive differentiator.
