The human element of content curation is what makes curated content compelling.
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/CURATION FRIDAY – In simplest terms, content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. Well-executed content curation isn’t just a... Read More
Why we encourage our clients to have a messaging strategy that delivers relevance X frequency.
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Best practices in a Google world. At a tactical level, what this means is that you need to get more focused on the benefits your products and services bring to customers, and the needs that they have that you can serve. Then you need to build pages around those benefits and needs. Google wants to... Read More
What you eat @ work affects your productivity.
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Friday Curation – Research indicates that eating fruits and vegetables throughout the day isn’t simply good for the body—it’s also beneficial for the mind. A fascinating paper in this July’s British Journal of Health Psychology highlights the extent to which food affects our day-to-day experience. Within the study, participants reported their food consumption, mood, and... Read More
5 biggest small business marketing mistakes.
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You Don’t Know What You’re Doing, But Do it Anyway You don’t really have a grasp of how businesses use social (or blogging, PR, or anything else) but you give it a shot. And so you’re filling your social profiles with self-promotion and links, and wonder why no one’s following you. You’re on Every Social... Read More
Small business marketing integration and owned media.
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Friday Curation – at the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. In contrast, owned media is anything under companies’ direct control such as websites,... Read More
Marketing Effectiveness tied to exercise. I’m glad I do it regularly!
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Friday Curation – Exercise has been shown to elevate mood, which has serious implications for workplace performance. I’m willing to bet that your job requires you to build interpersonal connections and foster collaborations. Within this context, feeling irritable is no longer simply an inconvenience. It can directly influence the degree to which you are successful.... Read More
Is your B2B Marketing Sustainable?
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In the digitally cluttered world we live in, your marketing becomes relevant through great content and – just as importantly – context. Data, particularly behavioral data, is critical to putting marketers in the right place at the right time. Successful marketers excel in collecting, storing, and leveraging this data. So, as a marketer, you need... Read More
Fractional Chief Marketing Officer (FCMO) Services Deliver High-value Results.
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Abstract: A majority of C-level leaders in an array of fast-growth companies rise to their leadership positions from technical, operational or financial career paths and training. Some of these leaders, especially in mezzanine technology companies, can unintentionally retard growth and market share gains when they try too hard to acquire talent with limited experience and... Read More
This is really worth the effort.
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The ideal length of a blog post is 7 minutes, 1,600 words! When measuring the content that performs best on their site, Medium, a company that blogs and reports on a wide range of social topics, focuses not on clicks but on attention. How long do readers stick with an article? In this sense, an... Read More
Content Curation – 5 Ways to start conversations with your social media.
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Set Realistic Goals: If you’re still in the initial phase in which you’re making a name for yourself while building credibility and trust, don’t expect to get millions of likes and shares in a split second, even if your content is truly amazing. Accept the fact that online conversations will never be perfect substitutes for... Read More
